It should com as no surprise that if you want to get people to embrace change, that injecting a little WiiFM like making it fun will have a positive effect on the unstated change initiative the VW was attempting (they wanted to prove that fun made it worthwhile). Also the fact that they did not tell people that they were trying to alter their behavior increases the (i) perceived input. It was their idea after all to enjoy the musical step.
Wednesday, January 26, 2011
Fun makes the stairs more appealing [video] - Holy Kaw!
It should com as no surprise that if you want to get people to embrace change, that injecting a little WiiFM like making it fun will have a positive effect on the unstated change initiative the VW was attempting (they wanted to prove that fun made it worthwhile). Also the fact that they did not tell people that they were trying to alter their behavior increases the (i) perceived input. It was their idea after all to enjoy the musical step.
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