|StringGirl as a Tradeshow booth babe|
However, I can also say that the tradeshow did allow us to make deeper contact with some people who were already engaged in the sales cycle. Maybe the show did offer a chance to quicken that pace or increase the overall turnover from that sale.
Time spent with customers, and gauging the reaction of prospects and non-prospects together is very valuable, practicing the shtick and the 30 second pitch is definitely a self improvement bonus I get from being at the show.
Go to the shows, don't be heart broken if you don't leave with a set of A quality leads, but don't let the boat sail by either without sharpening your saw on the pitch and freshen up on your selling to the non-believers.