A small island grows sugar cane. Many people harvest it, and one guy owns the machine that can process the cane and turn it into juice.
Another simple but worthy parable from Seth. If in a market that has reached a competitive parity, competing on price or efficiency can only get you so far. At some point the differentiation needs to come from something else. Something the other don't have, don't value, and haven't thought of.
Finding that thing for you and your company will never be easy, since after all, if it was easy to recognize somebody would have already started.