In reading "Driven" & "Made to Stick" I stumbled across an incredibly interesting idea. It's called Information Gap Theory. Dr. George Lowenstien wrote a paper about it in 1994 and it works like this: when we come across something new that is not explained by our previous knowledge or experiences, an information gap is formed. If you are a designer, creator or communicator, understanding how to use this gap will have great rewards.
Monday, June 21, 2010
Jeff Monday @ mondaydots makes another simple elegant explanation of ideas. This time from the Theory of the Information Gap and how to use it.