It should com as no surprise that if you want to get people to embrace change, that injecting a little WiiFM like making it fun will have a positive effect on the unstated change initiative the VW was attempting (they wanted to prove that fun made it worthwhile). Also the fact that they did not tell people that they were trying to alter their behavior increases the (i) perceived input. It was their idea after all to enjoy the musical step.
Showing posts with label creativity. Show all posts
Showing posts with label creativity. Show all posts
Wednesday, January 26, 2011
Fun makes the stairs more appealing [video] - Holy Kaw!
It should com as no surprise that if you want to get people to embrace change, that injecting a little WiiFM like making it fun will have a positive effect on the unstated change initiative the VW was attempting (they wanted to prove that fun made it worthwhile). Also the fact that they did not tell people that they were trying to alter their behavior increases the (i) perceived input. It was their idea after all to enjoy the musical step.
Monday, October 11, 2010
Pretending that what you think is worth reading....
And the question is "What is Blogging?" (either full scale or micro--like twitter).
A friend from college (a Brother of Sigma Pi-Zeta Epsilon Chapter) recently expressed an interest in writing a book. I quickly suggested that he follow-up by looking into CreateSpace.com (tm) an Amazon company that offers Print-on-demand services and marketing support.
I had also looked into Lulu.com and some other PODs but so far am liking the CreateSpace.com the most. But here is the rub, I myself have not attempted to publish anything. So how can I say which I like better. Suffice to say that CreateSpace.com did not frighten me away with it's rules and fee structure.
So now I have to get down to the business of writing. Which this blog was supposed to be a test bed for. Now I need to follow the advice of many other bloggers and authors on how to get this done.
Write everyday and write everyday. Whether or not anybody cares about what you write, you can leave that up to them for a while.
A friend from college (a Brother of Sigma Pi-Zeta Epsilon Chapter) recently expressed an interest in writing a book. I quickly suggested that he follow-up by looking into CreateSpace.com (tm) an Amazon company that offers Print-on-demand services and marketing support.
I had also looked into Lulu.com and some other PODs but so far am liking the CreateSpace.com the most. But here is the rub, I myself have not attempted to publish anything. So how can I say which I like better. Suffice to say that CreateSpace.com did not frighten me away with it's rules and fee structure.
So now I have to get down to the business of writing. Which this blog was supposed to be a test bed for. Now I need to follow the advice of many other bloggers and authors on how to get this done.
Write everyday and write everyday. Whether or not anybody cares about what you write, you can leave that up to them for a while.
Thursday, August 26, 2010
Creativity Malaise?? Time to road trip!
A friend of mine recently shared this observation about his start-up:
Why?
When Mathieu and I worked together, we used to have to drive 4 hours each way to get to customer and prospect demos. On those drives we used to bubble up some of our best ideas, practice our spiel, get good at verbalizing the raw and unformed ideas, and generally have a great time in doing so.
On the way home we would debrief the demo then, fall back into the creative BS line we had on the way out, and try to imagine what we could do next.
So, Mathieu set an appointment (real or imaginary) to call on a prospect about two hours outside of Marseille. On the way out just get the ideas out there, make the sales call (or if you are inventing an imaginary one set your phone to call you shortly after you arrive to have the prospect cancel on you); Then use the ride home to make action items from any ideas you had on the way out.
Might as well make the trip worthwhile.
the most frustrating part of it: we have difficulty finding time to sit together and "reinvent the world/future" of the company. Probably a lack of oragnization, and certainly too many things to do, which in itself is a good problem to have I must say. (Mathieu, you did sign that disclosure agreement? Didn't you??)My suggestion. Take a Road Trip, and do it now.
Why?
When Mathieu and I worked together, we used to have to drive 4 hours each way to get to customer and prospect demos. On those drives we used to bubble up some of our best ideas, practice our spiel, get good at verbalizing the raw and unformed ideas, and generally have a great time in doing so.
On the way home we would debrief the demo then, fall back into the creative BS line we had on the way out, and try to imagine what we could do next.
So, Mathieu set an appointment (real or imaginary) to call on a prospect about two hours outside of Marseille. On the way out just get the ideas out there, make the sales call (or if you are inventing an imaginary one set your phone to call you shortly after you arrive to have the prospect cancel on you); Then use the ride home to make action items from any ideas you had on the way out.
Might as well make the trip worthwhile.
(apologies to Sandi for lifting your pic. Hope you don't mind.)
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